Welcome to Allegra Customer's Corner

A blog where we at Allegra bring helpful information to your attention. Here you will find the latest special offers available to new and existing customers. As well as resources to help you with things from marketing ideas to file preparation. We will also be showing off some of the projects we have done that we are most proud of and introducing you to some of our customers. We are excited to bring you insightful Highlights that are worth sticking around for.


 



Indoor Magnets

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Give Long Lasting Advertising Indoor Magnets offer durability, efficiency and extended exposure at a price you can afford. Ideal for promotional and personal use. Indoor Magnets can be displayed year-round. ​Printed on high quality 17PT magnetic stocks with ultra-vibrant colors Sizes from 2x3.5" to 6x9" Oval & Round Corner Options (Busines...
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Spreading Holiday Cheer Can Boost Your Business

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The holidays are quickly approaching. You have made your list and checked it twice, but haven't you forgotten something? What are you doing for your customers this holiday season? The holidays provide the perfect opportunity to show current customers, inactive accounts and prospects just how much their business means to you. From greeting cards to ...
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Unlocking The Marketing Potential Of Your Website, Part 1: Landing Pages, Funnels & Conversions

Unlocking The Marketing Potential Of Your Website, Part 1: Landing Pages, Funnels & Conversions

In this three part series, I will explain how a modern website should be used as a marketing tool to generate new business leads. The idea of using your website as a marketing tool goes well beyond the design, and covers its potential to draw new traffic, engage and retain it, and convert that traffic to client leads for your business. The ideas are simple, the data is measurable, and it can be implemented on any website. The difference between a good website and a successful one is the difference between how it looks and how it actually functions to grow your business. Anyone who is interested in using their website as more than just a digital sales brochure and virtual business card should read on.

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Why Print?

Why Print?

The role of print marketing in the digital era.

Google Print Trends

Google Trends search history volume for “print” queries in the Business & Industrial Advertising & Marketing sector within Canada 2004 to present.

There is no question that the role of print media has significantly changed in the massive wake of digital media and the internet. The question for many of us is whether print media are still relevant to our business marketing strategies. Or has business printing become completely archaic in the face of new media?

As someone who primarily consults, develops and manages websites and digital marketing strategies, I hope I can give an unbiased treatment of this topic. In this post, I will discuss some of the strongest arguments for the current relevance of print marketing within a primarily digital marketing strategy.

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20 Years of Changes in Marketing

20 Years of Changes in Marketing
There is no question that marketing has gone through a series of rapid changes over the last twenty years. Most of these changes have resulted from rapid changes in information and communication technology. Technology has changed the way we connect and communicate with people. It has changed the speed at which we communicate, increased the channels...
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Personalized Company Christmas Cards

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Show your holiday appreciation with a custom printed greeting card! Allegra makes printing personalized holiday cards as easy as 1, 2, 3! Step 1: Choose your cover image ​Select your cover art from our new designs, our most popular past designs, or use your own image. The cover greeting can be customized as well on most of our Christmas card&n...
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Raised UV Ink Business Cards - 20% discount

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Raised UV Ink Cards are the ideal way to gloss things up with eye-catching spot UV effects! You will be thrilled with all of the compliments you receive on your classy new business cards. The UV provides long lasting bright colours even in sunlight. Add Raised UV Ink to our Suede Card Stock for an extra smooth glossy look which contrasts beaut...
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Holiday Menus - Not Just For Restaurants! + 20% discount

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Adding something special to your menu for the holidays? Or just want to perk up your holiday menu with a festive design? Holiday menus aren't just for restaurants and dining events. Consider a Christmas themed menu as a unique way to highlight your holiday deals and promotions for your holiday flyer or brochure. 20% Off Until Nov. 30 Whatever your ...
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October Special Offers

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Get noticed with 2 new unique eye-catching products... Suede Cards with Raised Foil Adds a flash of brilliance to suede cards that you can see and feel. The combination of raised foil contrasted with the velvety smooth suede foundation creates a unique tactile experience. The metallic embossment effects can enhance amazing detail in your logos...
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New Card Stock: Pearl Cards

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​ We're always looking out for new paper types to make your business cards, postcards, and greeting cards stand out. We think we've found a beautiful one. Silky smooth to the touch, this heavy 14PT card stock will surely impress. The card stock is actually embedded with pearl fibers, giving it a beautiful shimmer and the elegance your brand represe...
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NEW: Akuafoil Full Colour Foil Printing

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Radiance never seen before! Dazzle you can afford! Akuafoil gives you a wide range of CMYK colors with a sparkling foil finish and an ideal reflection that is priced to give you a true competitive advantage. State-of-the-art features allow you to produce large solid areas as well as reversed out areas of foil. You can produce foiled half tones, gra...
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Door Hanger Promotion

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In this rapidly evolving world of direct marketing strategies, Door Hangers are a tried and true way to reach customers the old fashioned way. Hanging company info where it can't be missed (on the customer's door) is an ideal way for local businesses to build brand awareness.  Our Custom Printed Door Hangers are printed on various durable pape...
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June Special - 20% Discount - Full Colour Letterhead, Envelopes & Flyers

This June we're give away a 20% discount on beautiful full colour letterhead, envelopes and flyer printing. Use code S0817 for discount. Don't miss your chance to update your essential letterhead, envelopes and flyers. Or use this opportunity to promote a new product or service. Discount applies to printing only for orders received in Jun...
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Summer Celebration Offer

20% Discount Post-It Custom Printed Notes Help us celebrate our 20th Anniversary Summer with this special discount on custom printed Post-It notes! Printing available in 1 to 2 spot colours or full colour. Available sizes: 3" x 4" or 4" x 6" Use code S0817 for discount. Some restrictions may apply. Discount applies to printing only. Offer good unti...
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15% Off Painted Edge Cards - Extended Through May

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We've extended our April Special through May!  For the entire month of May, we will be giving a 15% discount on these awesome Painted Edge Cards.  Edge up your brand with these brand new painted edge cards! This is a totally new item. Cards are printed on super thick 32pt stock with striking blue, gold, green, metallic or white edges. Thi...
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May Special - 15% OFF All Printing on Synthetic Stock

Make Impressions that Last!  On your next Business Cards, Menus, Insurance Cards and more by printing on Non-Paper, Waterproof Synthetic Stock.  Give your prospects a card that can outlast ordinary paper! Synthetic stock is composed of materials that make it waterproof and ultra resilient, giving it the durability to last for many ye...
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10% OFF Booklets & Catalogues

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Share the content you create by printing multi-page Booklets.  Booklets:  ​ Present detailed descriptions of products and services. Create a polished presentation for articles and images. Personal Booklets - Share your story! ​ Booklets can be used for: ​ Small story books Product guides Catalogues Programes Instructional guides/manu...
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March Special Extended - Now 25% Off Plastic Cards

Now Extended Throughout April!  With Discount Increased to 25%!  Plastic cards offer thousands of practical and promotional applications with a huge market. These durable cards are printed on 20PT Plastic Opaque White, Frosted Clear, and Clear stocks! If you are looking for waterproof and tear resistant cards, our plastic cards are the be...
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It’s Our 20th Year Anniversary!

It’s Our 20th Year Anniversary!
2017 is a very special year for us at Allegra. 20 years serving our community! It's hard to imagine that we've had twenty birthdays already. Those of us who were there from the beginning remember it like it was yesterday. Those who weren't find it hard to believe we're that old already! Allegra has always adopted the strategy of putting technology ...
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Is it time to upgrade your website for mobile traffic?

Is it time to upgrade your website for mobile traffic?

You may have already been approached by a website development or marketing company, urging you to upgrade your website for mobile traffic. With so many marketing options and expenses, it might be difficult to decide which ones are highest priority today. If you’re like most small to medium size businesses, marketing budgets are tight, and we tend to spend only what is necessary to keep up with our direct competition. While there are loads of articles on the internet with statistics showing the general growth of mobile internet usage, how do you know if it is relevant for your business?

"Our typical clients aren’t sophisticated enough to search for us on their phones or tablets. And we just spent a lot for a our website redesign not even two years ago."

-‘The Company’ before their mobile redesign

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Unlocking the Marketing Potential of Your Website, Part 2: A/B Split Testing with Content Experiments

Unlocking the Marketing Potential of Your Website, Part 2: A/B Split Testing with Content Experiments

In this three part series, I will explain how a modern website should be used as a marketing tool to generate new business leads. The idea of using your website as a marketing tool goes well beyond the design, and covers its potential to draw new traffic, engage and retain it, and convert that traffic to client leads for your business. The ideas are simple, the data is measurable, and it can be implemented on any website. The difference between a good website and a successful one is the difference between how it looks and how it actually functions to grow your business. Anyone who is interested in using their website as more than just a digital sales brochure and virtual business card should read on.

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Unlocking The Marketing Potential Of Your Website, Part 3: Optimizing Your Digital Advertising

Unlocking The Marketing Potential Of Your Website, Part 3: Optimizing Your Digital Advertising

In this 3 part series, I’ve been sharing proven strategies for transforming your website from a brochure style showcase into a robust measurable marketing tool. In the first part, I explained the marketing structure of a website in key terms of Landing Pages, Funnels, and Conversions. In the second part, I talked about using Content Experiments in Google Analytics as a tool for improving the performance of your Landing Pages, Funnels, and Conversions. If you haven’t already, I would suggest you go back and review those posts. In this third and final part, I will show you how to optimize your Digital Advertising using your high performance Landing Pages, Funnels and Conversion Goals.

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Happy Retirement Roger

Roger Randle has retired from Allegra after 16 years of service.Roger played a significant role in the early growth of Allegra Surrey in his role as our outside sales representative. He continued to serve his clients well and many of them expressed to us how much they enjoyed working with him. As a member of the Allegra team, he enhanced the positive work culture and showed an interest in others. The team will miss him and wish him well in the coming years.

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Direct Mail Case Study

The question is, "Is mail obsolete?" According to my recent interview with one of our long term customers on the topic of mailers the answer is certainly not! For the laugh of the day find the QR code of the most hilarious YouTube video. If you have questions on our fall offer give me a call 604-590-4405.

 

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Paper Made from Oranges

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12 Small Business Marketing Predictions for 2015 from the Experts

“Social media becomes less valuable to small businesses as social platforms continue moving toward less visibility for organic efforts and more focus on paid promotion."

“That means techniques like email marketing, lead generation activities, search engines, content marketing — all will have to pick up the slack.”

— Anita Campbell, Founder, Small Business Trend

Read What Others are saying...

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What People Say...

 
Thanks for all your help! The customer service has been phenomenal. The conference went very smoothly. James was extremely impressed by the work that you did for the conference, especially with the extremely tight deadlines. Without the great customer service Allegra provided - this project would not have been a success. Kudos.